Status: flavour development

The waitlist is open

Energy. Protein. One can.

NXTGEN is an energy drink with 15 grams of whey protein in it. The classic energy taste, 80 mg of caffeine and zero sugar. Two things you were grabbing anyway, in one cold can.The energy drink you know, with 15 grams of protein in it. Zero sugar.

NXTGEN energy drink with 15 grams of protein, 330 ml can
  • 15gWhey isolate
  • 80mgCaffeine
  • 0gSugar
  • 330mlLightly sparkling
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01The idea

Energy+Protein=1 can

An energy drink first, then a shake? Not anymore. NXTGEN is the energy drink you know, with 15 grams of protein in it.

Energy plus protein is one can

Taste it
first?

We’ll email you once it’s ready.

02What’s inside

Four numbers. That’s the formula.

  1. 15 grams of Whey isolate

    As much protein as two and a half eggs.

  2. 80 milligrams of Caffeine

    The dose you’re used to from energy drinks.

  3. 0 grams of Sugar

    About 65 kcal per can, and almost all of that energy comes from protein.

  4. 330 millilitres, Lightly sparkling

    The classic energy taste, cold from the can. No milkshake, no protein water. Just energy, with protein in it.

That’s it.

03When

Made for your day.
Not for your night.

Before your morning workout

Protein and caffeine in one go. No shaker to wash up afterwards.

On campus or at the office

A can in your bag doesn’t leak or clump. A shake does.

Before your match

An hour before you play, right there in the clubhouse. Tennis, padel, football or hockey.

On your way to the gym

One can instead of a coffee and a protein bar.

Not now.

After an evening session, go for something without caffeine. Sleep is training too.

04Compare

Never
choose again.

Energy drink, protein shake and NXTGEN side by side
Energy
drinkEnergy		Protein
shakeShake		NXTGEN
Caffeine — yes — no — yes
15 g protein — no — yes — yes
0 g sugar — sometimes — sometimes — yes
Cold and sparkling — yes — no — yes
No shaker or powder — yes — no — yes
All in one — no — no — yes

05Where we are

Where we are: phase 2 of 4, the taste. We’re building in public.

NXTGEN · Formula 001Phase 02 / 04

We’re now in phase 2 of 4. Athletes taste the recipes blind. Their verdict will soon decide which version goes in the can.

I want to taste it
  1. Spec15 g protein · 80 mg caffeine · 0 g sugarDone
  2. TasteAthletes taste the recipes blindOngoing
  3. Batch 001The first production runNext
  4. In the fridgeOnline and at the first clubsLater

06Waitlist

Get on
the list.

Be the first to know when NXTGEN is ready to taste and to buy. No spam. Only news about the can.

Your sport
Which flavour do you want as 002?

Got a club or a gym?

Put NXTGEN in your fridge

Want to invest in NXTGEN?

See the case

07Questions

Good
questions.

Question not listed? Email [email protected].

When can I buy NXTGEN?

Not yet. We’re working on the taste first, then on the first production run. We’ll only name a date once we’re sure we can hit it. If you’re on the list, you’ll be the first to know. We’re aiming to launch within ten months.

So is it an energy drink or a protein shake?

An energy drink. Lightly sparkling, the classic energy taste, cold from the can. The difference is what’s inside: 15 grams of whey isolate. Not creamy, not thick, not a shake.

How much caffeine is in it?

80 mg per 330 ml can, so 24 mg per 100 ml. That’s about a cup of coffee.

The European Food Safety Authority (EFSA) considers up to 200 mg at a time and 400 mg a day safe for healthy adults. So count your coffee and any other caffeine too.

Can I drink it after training?

You can, but mind the time. Caffeine can disrupt your sleep, and sleep is recovery too. If you train in the evening, drink NXTGEN before your session and pick something without caffeine afterwards.

Why whey isolate?

Whey isolate is whey protein with most of the fat and milk sugar filtered out. That keeps a sparkling drink light and easy to drink, instead of creamy like a shake.

Is there sugar in it?

No, zero grams. NXTGEN is sweetened with sweeteners. A can has about 65 kcal, and almost all of that energy comes from protein.

Who is NXTGEN not suitable for?

Not for children, not for women who are pregnant or breastfeeding, and not for people who are sensitive to caffeine. NXTGEN contains milk, so it’s not for people with a milk allergy either. And it isn’t vegan.

What is the taste panel?

A group of athletes who taste the recipe variants first, blind and side by side with drinks they already know. Their verdict decides which version goes in the can.

You sign up through the waitlist: just tick the taste panel box. Get three people to sign up through your own link and your spot is guaranteed.

Can my club or gym sell NXTGEN?

Gladly. Leave your details on our page for clubs and gyms and we’ll get in touch personally.

What do you do with my data?

We only use it to keep you posted about NXTGEN and, if you want, to invite you to the taste panel. We don’t sell it and we don’t share it. You can unsubscribe at any time. It’s all in the privacy policy.

Break limits. Build greatness.
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